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Dr. Manish Kumar Srivastava

Associate Professor, Department of Commerce
1 B.Com.Accounts & MarketingDeen Dayal Upadhyaya Gorakhpur University, Gorakhpur1999
2 M.Com.AccountingDeen Dayal Upadhyaya Gorakhpur University, Gorakhpur2001
3 PhDCommerceDeen Dayal Upadhyaya Gorakhpur University, Gorakhpur2007
4 NETCommerceUGC2012
5 MBA SVSU, Meerut2015
6 NET (Management) UGC2015
  • Marketing Mangement
  • Consumer Behaviour
  • Marketing Communication
S.NO.DesignationCollege/InstituteFromToTotal Exp.
1 Associate ProfessorDeen Dayal Upadhyaya Gorakhpur University, Gorakhpur02/07/2018 03/07/2022 (Till) 4 Years 0 Months


UG Experience: 17 Year(s)
  • Principles of Marketing
  • Advertising & Sales Promotion
  • Business Statistics
  • Consumer Behaviour

PG Experience: 15 Year(s)
  • Consumer Behaviour
  • Retail & Supply Chain Mangement
  • Services Marketing
  • Integrated Marketing communications


Total Research Experience:
  • Marketing Mangement
  • Consumer Behaviour
  • Marketing Communication

Kochar B, Srivastava MK. Advertising and the New AgethWoman. SCMS Journal of Indian Management. 2009; 6: 39-42.


Srivastava MK, Kochar B. Women inIndian Advertising: From ‘Lalita’ to ‘Lolita’. Marketing Mastermind. 2009; 9:29-32.


Srivastava MK, Kochar B. CauseRelated Marketing. Pacific Business Review. 2009; 4: 64-67.


Srivastava MK, Kochar B. Cuttinground the corners in creative advertising. Marketing Mastermind. 2009; 9:12-14.


Srivastava MK, Kochar B. Creativityand Ethical Dimensions: Media Space. SCMS Journal of Indian Management. 2010; 7:35-37.


Srivastava MK, Konaje R, Tiwari AK.Medical Tourism in India - Unexplored  Opportunities.Marketing Mastermind. 2010; 10: 50-53.


Srivastava MK, Tiwari AK. A Study ofBehaviour of Maruti SX4 and Honda City Customers in Jaipur. PacificBusiness Review International. 2011; 3: 1-10.


Srivastava MK, Srivastava AK. Ananalytical study of export performance of Minerals and Metals Trading Corporation Ltd. (MMTC) in the globalised era. International Journal of Research in Commerce and Management. 2011; 2(3): 73-79.


Tiwari AK, Srivastava MK. GenderInequality in Food Consumption: A Study for EAG States. Anveshana. 2012; 2(1): 115-124.


Srivastava MK, Tiwari AK. A study ofConsumer behavior with reference to Brand Lay’s. Pacific Business ReviewInternational. 2014; 11: 95-101.


Tiwari AK, Srivastava MK. NegativeDecadal Growth Rate in Two Districts of Uttrakhand: An Investigation. Journalof Family Welfare. 2014; 60: 17-25.


Kumari R, Sharma P, Srivastava M.K. Workplaceflexibilty scenario in HRM practices including gender facilitations.American International Journal of Research in Humanities Art and SocialSciences. 2015; 12: 212-214.


Tiwari AK, Srivastava MK. Populationand Standard of Living in States Formed in 2000. Arthashastra: Indian Journalof Economics & Research. 2015; 4: 52-61.


Srivastava MK & Sharma S. TalentRetention Management: Must for robust Corporate Growth . American InternationalJournal of Research in Humanities Art and Social Sciences. 2017; 20: 7-11.


Srivastava MK, Sengupta A,Srivastava S. A Study of Awareness and Preference of various Advertising Mediain Gorakhpur District. Contemporary Management. 2017;


Mishra S, Tiwari AK, Srivastava MK. Astudy of demographic and socio-economic factors affecting fertility behaviourof Indian states. Contemporary Management. 2018;


Srivastava MK. A study of the Organisational Structure ofMMTC Ltd. American InternationalJournal of Research in Humanities Art and Social Sciences. 2018; 22: 8-10.


Srivastava MK. Trade Performance ofMMTC Ltd.: A Review. Varanasi Management Review. 2018; 4: 99-106.

  • Currently Enrolled: 2
  • Awarded:              1

S.NO.Scholar NameThesis TitleYear of Award
1 Anubhav Anand MishraAn empirical examination of the effect of consumer s perceived shopping value on satisfaction and its behavioural outcomes in the purchase of private label branded products2013

Administrative Responsibility

S.NO.DescriptionFromToYear & Month
1 Assistant DSW11/06/201914/08/20201 Year 2 Month
2 Member, IQAC16/08/201903/01/20212 Year 7 Month

Awards & Fellowships

Study Materials for Students

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