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9997070061
manishsrivastava.comm@ddugu.ac.in
srivastavamanishkumar11@gmail.com

Dr. Manish Kumar Srivastava

Associate Professor, Department of Commerce

Ph.D.

Qualifications

S.NO.	Exam	Speciality	Institute/University	Year
1	B.Com.	Accounts & Marketing	Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur	1999
2	M.Com.	Accounting	Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur	2001
3	PhD	Commerce	Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur	2007
4	NET	Commerce	UGC	2012
5	MBA		SVSU, Meerut	2015
6	NET (Management)		UGC	2015

Area of Interest

Marketing Mangement
Consumer Behaviour
Marketing Communication

Experience

S.NO.	Designation	College/Institute	From	To	Total Exp.
1	Associate Professor	Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur	02/07/2018	23/05/2022 (Till)	3 Years 10 Months

Teaching

UG Experience: 17 Year(s)
Courses Principles of Marketing Advertising & Sales Promotion Business Statistics Consumer Behaviour

PG Experience: 15 Year(s)
Courses Consumer Behaviour Retail & Supply Chain Mangement Services Marketing Integrated Marketing communications

Research

Total Research Experience:

Area of Interest

Marketing Mangement
Consumer Behaviour
Marketing Communication

Research Paper(s) Published : 18


1	Kochar B, Srivastava MK. Advertising and the New AgethWoman. SCMS Journal of Indian Management. 2009; 6: 39-42.
2	Srivastava MK, Kochar B. Women inIndian Advertising: From ‘Lalita’ to ‘Lolita’. Marketing Mastermind. 2009; 9:29-32.
3	Srivastava MK, Kochar B. CauseRelated Marketing. Pacific Business Review. 2009; 4: 64-67.
4	Srivastava MK, Kochar B. Cuttinground the corners in creative advertising. Marketing Mastermind. 2009; 9:12-14.
5	Srivastava MK, Kochar B. Creativityand Ethical Dimensions: Media Space. SCMS Journal of Indian Management. 2010; 7:35-37.
6	Srivastava MK, Konaje R, Tiwari AK.Medical Tourism in India - Unexplored Opportunities.Marketing Mastermind. 2010; 10: 50-53.
7	Srivastava MK, Tiwari AK. A Study ofBehaviour of Maruti SX4 and Honda City Customers in Jaipur. PacificBusiness Review International. 2011; 3: 1-10.
8	Srivastava MK, Srivastava AK. Ananalytical study of export performance of Minerals and Metals Trading Corporation Ltd. (MMTC) in the globalised era. International Journal of Research in Commerce and Management. 2011; 2(3): 73-79.
9	Tiwari AK, Srivastava MK. GenderInequality in Food Consumption: A Study for EAG States. Anveshana. 2012; 2(1): 115-124.
10	Srivastava MK, Tiwari AK. A study ofConsumer behavior with reference to Brand Lay’s. Pacific Business ReviewInternational. 2014; 11: 95-101.
11	Tiwari AK, Srivastava MK. NegativeDecadal Growth Rate in Two Districts of Uttrakhand: An Investigation. Journalof Family Welfare. 2014; 60: 17-25.
12	Kumari R, Sharma P, Srivastava M.K. Workplaceflexibilty scenario in HRM practices including gender facilitations.American International Journal of Research in Humanities Art and SocialSciences. 2015; 12: 212-214.
13	Tiwari AK, Srivastava MK. Populationand Standard of Living in States Formed in 2000. Arthashastra: Indian Journalof Economics & Research. 2015; 4: 52-61.
14	Srivastava MK & Sharma S. TalentRetention Management: Must for robust Corporate Growth . American InternationalJournal of Research in Humanities Art and Social Sciences. 2017; 20: 7-11.
15	Srivastava MK, Sengupta A,Srivastava S. A Study of Awareness and Preference of various Advertising Mediain Gorakhpur District. Contemporary Management. 2017;
16	Mishra S, Tiwari AK, Srivastava MK. Astudy of demographic and socio-economic factors affecting fertility behaviourof Indian states. Contemporary Management. 2018;
17	Srivastava MK. A study of the Organisational Structure ofMMTC Ltd. American InternationalJournal of Research in Humanities Art and Social Sciences. 2018; 22: 8-10.
18	Srivastava MK. Trade Performance ofMMTC Ltd.: A Review. Varanasi Management Review. 2018; 4: 99-106.

Ph.D. Produced

Currently Enrolled: 2
Awarded: 1

S.NO.	Scholar Name	Thesis Title	Year of Award
1	Anubhav Anand Mishra	An empirical examination of the effect of consumer s perceived shopping value on satisfaction and its behavioural outcomes in the purchase of private label branded products	2013

Administrative Responsibility

S.NO.	Description	From	To	Year & Month
1	Assistant DSW	11/06/2019	14/08/2020	1 Year 2 Month
2	Member, IQAC	16/08/2019	03/01/2021	2 Year 7 Month

Awards & Fellowships

Study Materials for Students

Programmes :


*	B.Com.- I Year
*	B.Com.- III Year
*	M.B.A. III Semester
*	M. Com. IV Semester

Resume/Bio-Data

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